The Philippines’ health and wellness attractions will be showcased at the Arabian Travel Mart in Dubai.
A delegation from the Department of Tourism (DOT), Tourism Promotions Board (TPB), and Philippine operators will represent the country at the ATM, which is the biggest annual travel fair in the Middle East. It will be held at the Dubai International Convention and Exhibition Center on April 22 to 25.
“Although the Philippines has long been attracting visitors from all over the world because of its pristine beaches and dive sites, it is yet to be known as a health and wellness destination. The Arabian Travel Market is the perfect venue for promoting the Philippine destinations where tourists can visit to relax and rejuvenate themselves,” said DOT Secretary Wanda Teo.
Aside from putting up a Philippine pavilion at the event, the DOT and TPB will also hold business-to-business (B2B) sessions where Dubai tour operators can meet with the country’s tour operators including from the health and wellness providers to discuss possible business partnerships.
The ATM, which is now on its 22nd year, attracts over 30,000 visitors from the Middle East, Europe and other regions every year, according to the DOT.
In addition, more than 3,000 products and destinations from around the world are highlighted in the four-day event, including B2B meetings that result in the signing of more than US$2.5 billion worth of deals.
“The health and wellness tourism industry is a US3.7-trillion global business. As an emerging health and wellness tourism destination with a huge potential to become a global leader, the Philippines certainly has a lot of investment and business opportunities to offer,” said Roberto P. Alabado III, director of DOT’s Medical Travel and Wellness Tourism Office.